top of page


Vehicle Wrap | Merchandise

The task for this project was to select a business, either existing or made up, and create a vehicle wrap for it. I chose JDRF, Juvenile Diabetes Research Foundation, a company who focuses on research for finding a cure for Type 1 Diabetes.


The electric blue color used is meant to catch the viewers initial attention. Once they are able to look closer, they will notice some familiar elements that are widely known in the diabetic community. “I am the _____ type” is a motivational phrase used to show the community between the diabetics and their supporters. Rufus is on the back, waving hi to the passersby. The faces of the people whose stories are featured on the JDRF website are on the other side of the van.

DISCLAIMER​: This is a student work project, the design and copy is in no way connected to, produced by, or endorsed by JDRF or Mercedes Benz.



Rufus is held very closely to many people with Type 1 Diabetes. He is given to diabetics when they are first diagnosed. He has patches all over his body which represent where the insulin shots can go and people can also practice on him. He also has his very own medic alert bracelet.


The products are from the JDRF Bag of Hope and would be transported to newly diagnosed Type 1 Diabetics in the student designed vehicle wrapped van.

bottom of page