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Burt's Bees Personalized Care Kit

Package Design | Microsite

The task for this project was to choose a brand and redesign a package or create a package for a new product. I chose to make a new product for Burt’s Bees. They specialize in creating all-natural personal care products. I decided to create a Personal Care Kit.

The main shape for each of the packages is a bee hive, to carry out the same style as their brand. There are a few different designs to choose from- the two featured being Nature and Honey. The customers can also choose from any of the products on the Burt’s Bees website to be included in the kit. Scanning the QR code on the bottom of the package will take the user to a microsite with a special message, thanking them for being a valued customer. They will also have the ability to then go to the full Burt’s Bees website.

DISCLAIMER: ​This is a student work project, the design and copy is in no way connected to, produced by, or endorsed by Burt's Bees.


No one can do everything, but everyone can do something"

– Roxanne Quimbly

This quote would be etched in to the top of the wooden box to represent the importance of the quote.



When the QR code is scanned, the user is directed to a microsite for Burt's Bees. Clicking on the logo on the bottom right hand corner will take the user to the Burt's Bees full website. Each box design has its own microsite.


There will be several box designs to choose from. Users will be able to select the one they want on the website and have the ability to customize the colors they would like used.



This is an example of how the Personalized Care Kit would look on the Burt's Bees website, available for purchase.

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