I created a content streaming experience to help users explore, find, and learn about relevant content: an app where users can access all of their music from their music streaming platforms in one place.
What is Playlist?
Playlist is an app where you are able to access all of your music streaming platforms in one place. It will suggest new music based on your most listened to songs and will also allow you to upload your own podcasts to multiple platforms at the same time.
I then began to research my competitors,
which happen to be all of the major platforms we all use every day.
Apple Music
Spotify
Deezer
SoundCloud
Tidal
YouTube Music
Amazon Music
qobuz
This led to the creation of my proto-personas:
click on each one to learn more about them.
After understanding my user's needs,
I began to create initial user flows to understand the most important features to design. I chose two user stories from each persona and got to work.
I then began designing
an initial set of lo-fi wireframes to illustrate how to move through the app.
I then conducted my first round of user testing
with my lo-fi wireframes. I tested three users:
and gained a lot of insightful feedback, which can be reviewed here, and was able to make the following changes:
Emily H.
Aaron R.
Joe C.
Dancer
Aircraft Mechanic
Unemployed
Apple Music, Spotify
Spotify, YouTube
Apple Music, Spotify
With these changes made,
I conducted a second round of testing. This time testing five users:
Again, a lot of helpful feedback, which can be found here, was gained and fueled the following changes:
Emily H.
Aaron R.
Joe C.
Michelle N.
Will D.
Dancer
Aircraft Mechanic
Unemployed
Product Dev.
Artist
Apple Music, Spotify
Spotify, YouTube
Apple Music, Spotify
Spotify, YouTube
Apple Music, Tidal
Final Wireframes
After receiving all of the feedback, I created my final wireframes.
Final Walkthrough
Here is a look at what the app would be like when in use. View Figma file here.
Whats Next?
Continue to do more rounds of user testing
Start to design the more detailed features of the app
Start to pitch to stakeholders to get the app to production